Thursday 5 July 2007

Minister in Beechworth and Yackandandah to launch guides



Victorian Minister for Tourism Tim Holding toured Beechworth and Yackandandah today and launched both towns’ new official visitor guides.

Indigo Shire Mayor Cr Peter Graham hosted Mr Holding’s visit, which commenced in Beechworth. Mr Holding toured a Beechworth Bed and Breakfast establishment, Freeman on Ford, before visiting the Burke Museum and the Beechworth Heritage and Cultural Precinct.

Launching the Beechworth visitor guide, Beechworth … Consume the Passion, Mr Holding said, “Beechworth is one of Victoria’s most charming historic gold rush towns and this new guide will help visitors in discovering the many attractions the region has to offer.

“Rich in history and culture and offering wonderful food and wine experiences, with the backdrop of a lush natural landscape, Beechworth offers something for everyone.

“I congratulate Indigo Shire Council and Beechworth and District Chamber of Commerce for their commitment to this project, which will undoubtedly attract many more visitors to this wonderful town.”

In Yackandandah, the Minister had a tour of the main street before visiting the Yackandandah Historic Courthouse to launch the guide Yackandandah … Unveil the Mystery.

“Yackandandah is one of Victoria’s real treasures and this new guide will help visitors in discovering the many attractions of the region,” Mr Holding said.
Yackandandah is an elegantly preserved heritage township, and visitors cannot help but be impressed by the way it has accommodated growth and change while preserving its inherent natural beauty.”

Mr Holding congratulated Indigo Shire Council and Yackandandah & District Tourist Association on the project.

Indigo Shire Mayor Peter Graham said he was delighted Mr Holding could attend Beechworth and Yackandandah to experience first hand some of the region’s outstanding unique visitor attractions and to officially launch the new visitor guides.

“The new guides are part of a wider marketing collateral development program Indigo Shire has supported to ensure people throughout Victoria, and throughout Australia, receive the message about our magnificent destinations and experiences on offer,” Cr Graham said.

”The guides also represent a partnership between local government and local industry, as we have worked together to produce these outstanding brochures.”

The visitor guides provide information on the stories behind the towns and detail information about experiences in and around the region. They are divided into sections with information on history, nature and outdoors, food and wine, accommodation, shopping, and events and festivals.


“The Beechworth and Yackandandah guides are two in a family of Indigo Shire official visitor guides to be produced,” Cr Graham said. “Development of a new official visitor guide for Rutherglen is well underway, and work has also commenced on the new official visitor guide for Chiltern.”

**end release**

Captions:

[Minister in Beechworth]
Launching the new Beechworth official visitor guide (from left) Indigo Shire CEO John Costello, Victorian Tourism Minister Tim Holding, Beechworth Chamber of Commerce President Bill Bell and Indigo Shire Mayor Cr Peter Graham.


[Minister in Yackandandah]
Celebrating the launch of the new Yackandandah official visitor guide (from left) Kay Darveniza MP, Victorian Tourism Minister Tim Holding, Yackandandah & District Tourism Association president Les Keeble and Indigo Shire Mayor Cr Peter Graham.

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